Keyword research that tells you what to make.
Search volumes straight from Google Keyword Planner, four years of history and what advertisers pay, plus what people watch on YouTube and ask each other. Start from a keyword, an audience or an idea.
7 days free.
Searches a month
3,600
Google, 12-month average
Advertisers bid
$14–$56
a click, top of page
Competition
Few advertisers
| Theme | Searches a month | Advertisers pay |
|---|---|---|
| Free and open source | 120 | $5.09–$53 a click |
| Best tools | 70 | $16–$85 a click |
| Lists and comparisons | 60 | — |
| AI tools | 40 | $14–$44 a click |
What you can find out
Keywords
How many people search for something
Type a word or phrase. See how many people search for it each month, what else they search for, and what advertisers pay.
sourdough starterAudience
What a group of people searches for
Describe the people you want to reach. See what they search for and the questions they ask.
HR directors at mid-size companiesIdea check
Whether anyone wants your idea
Describe your idea. Get a straight answer on demand, timing and room for you.
An AI course builder for corporate trainersContent plan
What to write or make about it
Pick a topic or an audience. Get a plan of pages and videos, ranked by how many people search for each.
Pages and videos for sourdough bakers
Keywords by audience
Search by audience, not just by keyword.
Describe the people, like “HR directors at mid-size companies”, and see what they search for, grouped by what they care about, with what advertisers pay to reach them and the questions they ask each other.
| What they care about | Searches a month | Advertisers pay |
|---|---|---|
| Retention and engagement | 19,400 | $7.81–$62 a click |
| Performance management | 13,190 | $2.43–$19 a click |
| Compliance and employment law | 8,580 | $2.52–$16 a click |
| Learning and development | 6,870 | $4.21–$14 a click |
| HR technology | 5,790 | $14–$88 a click |
YouTube research
See what people watch, not just what they type.
Topics ranked by views. Small channels beating big ones. Old videos still pulling views that a fresh one could take. Questions from the comments.
| YouTube topic | Views |
|---|---|
| Sourdough bread basics15 outliersGap | 78.4M36 videos |
| Sourdough starter care18 outliers | 50M29 videos |
| Sourdough pizza7 outliersGap | 23.1M29 videos |
Idea check
Check demand for your offer before you build it.
Describe an idea. Earshot picks the search that fits it best and gives you a verdict on demand, timing and room for you, every figure checked against the data. Compare up to four ideas side by side.
Researched as “elearning authoring tool”
Demand
Cooling
About 1,500 searches a month over the last three months, down 73% on a year ago and still falling. Few advertisers, but they bid $14–$56 a click.
Timing
No regular peak
The busiest month changes from year to year, so no month peaks every year.
Room for you
Wide open
One video holds 3.8 million of nearly 4 million views from a channel with about 14,000 subscribers, and a typical video gets about 78 views a month.
Everything in Earshot
Keyword research
- Monthly US search volumes from Google Keyword Planner
- Four years of monthly history, with direction, seasonality and one-time spikes called out
- What advertisers bid a click, and how many compete
- Related searches grouped into themes, with off-topic and brand searches set aside
Audience search
- Describe the people and see what they search for
- Their work and their careers, kept separate
- Questions they ask each other, and questions they get asked
- Their own words, ready for headlines, ads and landing pages
YouTube research
- Topics ranked by views, with views per month and engagement
- Outliers: small channels getting far more views than their size
- Gaps: old videos still pulling views a fresh one could take
- Rising topics, and questions from the comments
Idea check
- A verdict on demand, timing and room for you
- Every figure checked against the data
- Earshot picks the search that fits your idea and shows the alternatives
- Compare up to four ideas side by side
Content plans
- Pages and videos to make, ranked by how many people search
- What advertisers pay for each page's searches
- A brief for each page, written for your business
Your sites and your work
- Your own Google Search Console data, for each of your sites
- Follow topics, audiences and ideas, with a weekly email when something changes
- Share any report with a link, or save it as a PDF
- Projects to keep each business separate